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MARKETING AS A MOSAIC

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Have you ever marveled over a mosaic? Tessera of all colors, shapes and sizes come together to create a singular, breathtaking image. 

 

Just as it takes great vision, planning and execution to bring a mosaic to life, those same elements are necessary in marketing communications.

 

The base of your marketing mosaic is your brand -- the foundation for all your communications.

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The mortar is your message -- strong and consistent, to hold your communications together.

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The tesserae are all the unique pieces that go into your marketing -- content of all kinds to educate, help, convert and delight your audience.

 

Together, they all add up to a marketing mosaic. A full picture to promote who you are, what you do and why you do it.

© 2024 by Sara Aldworth.
Photography is my own unless otherwise indicated. Headshot courtesy of Kelly Lynn Photography.
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